Today’s digital marketer is faced with many challenges. Next, recent changes in the industry have left many digital marketers in the dark. Few marketers realize the true importance of SEO marketing. However, even fewer understand that it’s part of a larger, holistic marketing and sales channel. Small business owners and large corporations alike, now see the benefits of SEO. Unfortunately, the realization came after losing valuable positions. Many businesses and marketers continue to be proactive about SEO and realize the potential.