web analytics
Skip to main content

Articles and Blogs

What is a “Digital Marketing Strategy”?

Or perhaps the better questions to ask is what’s a good digital marketing strategy? After all, the business world is full of fad buzzwords a flashy consultant will throw at you to dazzle. But before we write them off, these buzzwords usually do refer to very real and valuable concepts we can utilize to improve our business processes. This is especially true with digital marketing strategies. Without a doubt, your modern business will need an efficient and effective online presence to compete. And with a the help of an organization as highly qualified as INLANDLIGHT, growing companies can experience upwards of 1000% returns on marketing and online media buys. But trying to jump into the world of Internet apps, software, social media, and SEO without a unified plan is like riding rapids without having a river map. Or a paddle.

Read More

Six Reasons to Hire an Expert Web Designer

In today’s age of Squarespace, Wix, and WordPress, it’s easy to look at web design as something anyone can do from the comfort of their own home. Described as “drag-and-drop” website design, it can seem like the easiest, cheapest option. But when 91% of customers admit to visiting a business because of an online experience, is a DIY website something you can really risk? Ultimately, professional web designers do a lot more than build and design your website alone, so here are a few reasons to hire an expert web designer to give you the most bang for your buck.

Read More