Mobile Apps and Their Importance Mobile apps have become integral to our lives, from ordering food to managing our finances. In this article, we will explore why mobile apps are…
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The software world constantly evolves, with new companies and established ones adapting to changing market conditions. In this blog, we’ll look at some of the top software companies in the…
Keys to Building a Strong Brand for Your Business Your brand is your business’s identity – it sets you apart from your competitors and makes you memorable to your customers….
A Few Keys to Successful E-Commerce In today’s digital age, having a solid online presence is essential for any business. Whether you’re a small startup or an established brand, building…
SaaS Business Consulting SaaS (Software as a Service) businesses are increasing. With the increasing competition in the market, it has become essential for these companies to have a solid strategy…
Mobile Development: What It Is and Why It Matters Mobile development is the process of creating software applications that run on mobile devices such as smartphones and tablets. It’s a…
Software Development: What It Is and Why It Matters Software development is the process of designing, coding, testing, and maintaining software programs and applications. It’s a complex and multi-faceted field…
There are a million reasons why social media marketing is crucial to your business. American cell phone use is nearly constant, and out of the many possible uses of that tiny computer companion, social media is the most popular online activity, easily taking up 3 hours a day on average. For sheer raw business visibility there’s nothing like it.
Or perhaps the better questions to ask is what’s a good digital marketing strategy? After all, the business world is full of fad buzzwords a flashy consultant will throw at you to dazzle. But before we write them off, these buzzwords usually do refer to very real and valuable concepts we can utilize to improve our business processes. This is especially true with digital marketing strategies. Without a doubt, your modern business will need an efficient and effective online presence to compete. And with a the help of an organization as highly qualified as INLANDLIGHT, growing companies can experience upwards of 1000% returns on marketing and online media buys. But trying to jump into the world of Internet apps, software, social media, and SEO without a unified plan is like riding rapids without having a river map. Or a paddle.
In today’s age of Squarespace, Wix, and WordPress, it’s easy to look at web design as something anyone can do from the comfort of their own home. Described as “drag-and-drop” website design, it can seem like the easiest, cheapest option. But when 91% of customers admit to visiting a business because of an online experience, is a DIY website something you can really risk? Ultimately, professional web designers do a lot more than build and design your website alone, so here are a few reasons to hire an expert web designer to give you the most bang for your buck.