Articles and Blogs

Mobile Development: What It Is and Why It Matters Mobile development is the process of creating software applications that run on mobile devices such as smartphones and tablets. It’s a rapidly growing field that has become increasingly important in today’s digital age, as more and more people rely on mobile devices for everyday tasks and...Read More

Software Development: What It Is and Why It Matters Software development is the process of designing, coding, testing, and maintaining software programs and applications. It’s a complex and multi-faceted field that requires a wide range of skills and expertise, from programming languages and algorithms to user interface design and project management. In today’s digital age,...Read More

There are a million reasons why social media marketing is crucial to your business.  American cell phone use is nearly constant, and out of the many possible uses of that tiny computer companion, social media is the most popular online activity, easily taking up 3 hours a day on average. For sheer raw business visibility...Read More

Or perhaps the better questions to ask is what’s a good digital marketing strategy? After all, the business world is full of fad buzzwords a flashy consultant will throw at you to dazzle. But before we write them off, these buzzwords usually do refer to very real and valuable concepts we can utilize to improve...Read More

In today’s age of Squarespace, Wix, and WordPress, it’s easy to look at web design as something anyone can do from the comfort of their own home. Described as “drag-and-drop” website design, it can seem like the easiest, cheapest option. But when 91% of customers admit to visiting a business because of an online experience,...Read More

Today’s digital marketer is faced with many challenges. Next, recent changes in the industry have left many digital marketers in the dark. Few marketers realize the true importance of SEO marketing. However, even fewer understand that it’s part of a larger, holistic marketing and sales channel. Small business owners and large corporations alike, now see...Read More

First, a landing page could either be a standalone web page sitting on a separate website server or a single website page and part of a larger site that is specifically designated for a particular marketing strategy or marketing campaign. Next, landing page design can range from a simple web page with text and images, or more complex...Read More