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Digital Marketing

What is a “Digital Marketing Strategy”?

By | Digital Marketing | No Comments

Or perhaps the better questions to ask is what’s a good digital marketing strategy? After all, the business world is full of fad buzzwords a flashy consultant will throw at you to dazzle. But before we write them off, these buzzwords usually do refer to very real and valuable concepts we can utilize to improve our business processes. This is especially true with digital marketing strategies. Without a doubt, your modern business will need an efficient and effective online presence to compete. And with a the help of an organization as highly qualified as INLANDLIGHT, growing companies can experience upwards of 1000% returns on marketing and online media buys. But trying to jump into the world of Internet apps, software, social media, and SEO without a unified plan is like riding rapids without having a river map. Or a paddle.

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Website Designer

6 Reasons to hire an expert Web Designer (and not just DIY…)

By | Website Design Services | No Comments

In today’s age of Squarespace, Wix, and WordPress, it’s easy to look at web design as something anyone can do from the comfort of their own home. Described as “drag-and-drop” website design, it can seem like the easiest, cheapest option. But when 91% of customers admit to visiting a business because of an online experience, is a DIY website something you can really risk? Ultimately, professional web designers do a lot more than build and design your website alone, so here are a few reasons to hire an expert web designer to give you the most bang for your buck.

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SEO Digital Marketing

By | SEO Services | No Comments

Today’s digital marketer is faced with many challenges. Next, recent changes in the industry have left many digital marketers in the dark. Few marketers realize the true importance of SEO marketing. However, even fewer understand that it’s part of a larger, holistic marketing and sales channel. Small business owners and large corporations alike, now see the benefits of SEO. Unfortunately, the realization came after losing valuable positions. Many businesses and marketers continue to be proactive about SEO and realize the potential.

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Landing Page Design

By | Website Design Services | No Comments

First, a landing page could either be a standalone web page sitting on a separate website server or a single website page and part of a larger site that is specifically designated for a particular marketing strategy or marketing campaign. Next, landing page design can range from a simple web page with text and images, or more complex web forms, surveys, or downloads for more information.  Furthermore, landing pages can also be website product pages that lure a person into an online purchase or subscription signup.

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