Forex (Foreign Exchange) Trading Member E-Commerce Website Launched!
(this article is currently being worked on)
Inland Light and IntegrityFX have successfully launched a progressive service subscriber website. The recent project marks a development and marketing milestone for both companies. The website features a highly complex e-commerce platform, a subscription based, paid member portal, a custom administration panel, custom CIM, ARB integration with authorize.net, an advanced web security protocol, and a custom designed CMS (content management system). To visit the live website please visit: IntegrityFX.com
Creative Strategy & Brand Development
Upon the start of the project, Inland Light quickly established and presented concepts of a brand and logo that met the vision and goals of the InegrityFX team. Our initial branding objectives were to create a brand that would position the company and website to scale across a national and international market. Given the demographics of the potential users, we opted to design and establish a brand that had a more international and world appeal. Inland Light succeeded with the birth of the IntegrityFX identity and brand. Furthermore, Inland Light was involved in writing tag lines that are now trademarked and currently being used in the marketing of the website and company.
Website Design, User Experience and Website Usability (user navigation) Design
General Layout for Non Members
First, the IntegrityFX website was designed for it’s targeted user in mind. From conception to the completion, one important factor has always remained constant, that the user must be able to easily and quickly obtain the information they are looking for on the website. The design of the user interface provides a simple and clear outline of the content available to the user. It includes large and easy to read navigation buttons, leading to the areas of the site that are most important to the user. On the homepage, we provide a means to attract more members by strategically placing a “Sign Up” Flash banner in a more prominent placement. Secondly, the site allows easy access to the member section, with the login being the first item that you see upon entering the website. Furthermore, we designed the website to focus on two important items, including: Latest Forex News, and Commentary from Industry professionals. These links to dynamic content and feeds give the user the information they need, quickly. Finally, the website layout accommodates other secondary items such as placements for advertising, archive links, and audio feeds.
Member Section Layout
The member section of the website allows the user to gain access to the most important and valuable information; the “Signal” feed from the trading floor. This live dynamic signal is displayed prominently on their homepage. At any point the user can login and view the latest trading signal. Other account information is available to the user from their member homepage. The user has the ability to edit member information, etc.
Website Features: Not Just A Pretty Face!
The Brains Behind The Beauty
Site wide Security
Internet fraud has been on the rise online. Websites are in constant threat of internet hackers that are targetting weak sites. Stronger security makes for a more secure website. Inland Light insured that only the strictest security measures were used in the login and transaction moduals that were built for the website. All data and input areas are protected by 128-bit encryption.
Custom Designed CMS
Often times developers will build a site using a CMS template that is loaded on the server and customized for the business to operate around the items it needs or doesn’t need. We believe in helping our clients by providing exactly what they need and how they need it to work for their business. This approach actually helps our clients save time while maintaining the content and also helps provide the user with exactly what they need without compromising on usability
Other Features Include:
Administration Portal – Back end Website Content Management Portal
Forums and Education CMS Integration
International Clocks on Homepage
Unique User Tracking
E-commerce Tailored for the Site
Custom Maintenance and Expansion on the Fly!
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