Website SEO Marketing in the Inland Empire California
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Wednesday, September 19, 2007
Website Usability Workshop
With more than 50 million web sites to choose from and over 10 billion pages of content, the web is becoming a tangled disorder of web site pages that are wasting users time but more importantly costing organizations millions of dollars of unexploited revenues.
Don't fight with your users - give them what they want!
Providing a good user experience is key in differentiating your company from your competitors.
Remember your competition is just one click away!
In today's e-Business ecosystem, companies must leverage the web as a new medium in which to increase efficiencies and ultimately increase revenues. Understanding your companies web site objectives will set the tone for the specific type of experience you need to achieve for the targeted user.
Clearly articulating your web site objectives will assist in enabling your site to provide a more memorable experience as well as stimulating an increase in revenues. Often these basic techniques as well as more strategic techniques are overlooked. Applying these simple techniques and answering a few key questions can translate into a more profitable commerce channel while allowing better communication with your customers. In addition, these techniques and strategies may aid in the increase of employee production.
About the Workshop
The workshop will cover the process to identify web site design and UI strategy disconnects. In addition, the analysis of the current user experience will be discussed and articulated. During this workshop participants will collaborate to identify key questions that have not been addressed pertaining to the User experience. Furthermore, we will cover web site design, information flow techniques, and e-Business strategies that will help in achieving the company's desired user experience.
Topics included
· User experience - a definition
· e-Marketing Loyalty/ Incentive strategies
· Technology trends reflecting on the user experience - personalization, streaming video/audio, and the use of (flash)animation.
· How technology plays an important role in giving the user what they want.
· Transition to a more dynamic experience
· A necessary overhaul - where to begin
What will your company gain
You will learn what the major components are for a unique, effective, interactive, and compelling user experience that will increase revenues, bring down your retention costs, and promote user loyalty. In addition, you will gain a more detailed understanding of user behavior trends and learn new ways to make your web site work for your business. Participants will learn how to benchmark key metrics for the analysis of web site traffic to get an insight of what their users really want. Furthermore, participants will learn how to conduct successful focus groups and usability labs.
This program has been developed for CEO, VP, senior executive management, product or marketing directors who want to participate in getting an insight into what users need and want from the web site. The workshop will also cover a more detailed view of how the user experience impacts on the overall e-Business strategy and ultimately the success of the online channel. Furthermore we will discuss ideas surrounding Loyalty and Incentive e-Marketing strategies that aid in lowering customer acquisition costs while increasing customer and employee retention.
Workshop Facilitator
Len Morales has more than 15 years experience in information technology and over 12 years of comprehensive experience in website design and website development. Len has directed the development of over 50 corporate web sites, B2B portals, and intranet sites for companies including: Starbucks Coffee, Intuit, Disney, Citi Bank, Providian Financial, Motorola, Countywide Home Loans, St Jude Medical, UCLA, Perks.com, BizBuyer.com, Radicalmail.com, Agex.com, E-team, Lear Astronics, IDX, Adaptec, Ross Stores, Marconi Astronics, and Alcatel.
Contact Inland Light for more information. 1.800.498.4023
Don't fight with your users - give them what they want!
Providing a good user experience is key in differentiating your company from your competitors.
Remember your competition is just one click away!
In today's e-Business ecosystem, companies must leverage the web as a new medium in which to increase efficiencies and ultimately increase revenues. Understanding your companies web site objectives will set the tone for the specific type of experience you need to achieve for the targeted user.
Clearly articulating your web site objectives will assist in enabling your site to provide a more memorable experience as well as stimulating an increase in revenues. Often these basic techniques as well as more strategic techniques are overlooked. Applying these simple techniques and answering a few key questions can translate into a more profitable commerce channel while allowing better communication with your customers. In addition, these techniques and strategies may aid in the increase of employee production.
About the Workshop
The workshop will cover the process to identify web site design and UI strategy disconnects. In addition, the analysis of the current user experience will be discussed and articulated. During this workshop participants will collaborate to identify key questions that have not been addressed pertaining to the User experience. Furthermore, we will cover web site design, information flow techniques, and e-Business strategies that will help in achieving the company's desired user experience.
Topics included
· User experience - a definition
· e-Marketing Loyalty/ Incentive strategies
· Technology trends reflecting on the user experience - personalization, streaming video/audio, and the use of (flash)animation.
· How technology plays an important role in giving the user what they want.
· Transition to a more dynamic experience
· A necessary overhaul - where to begin
What will your company gain
You will learn what the major components are for a unique, effective, interactive, and compelling user experience that will increase revenues, bring down your retention costs, and promote user loyalty. In addition, you will gain a more detailed understanding of user behavior trends and learn new ways to make your web site work for your business. Participants will learn how to benchmark key metrics for the analysis of web site traffic to get an insight of what their users really want. Furthermore, participants will learn how to conduct successful focus groups and usability labs.
This program has been developed for CEO, VP, senior executive management, product or marketing directors who want to participate in getting an insight into what users need and want from the web site. The workshop will also cover a more detailed view of how the user experience impacts on the overall e-Business strategy and ultimately the success of the online channel. Furthermore we will discuss ideas surrounding Loyalty and Incentive e-Marketing strategies that aid in lowering customer acquisition costs while increasing customer and employee retention.
Workshop Facilitator
Len Morales has more than 15 years experience in information technology and over 12 years of comprehensive experience in website design and website development. Len has directed the development of over 50 corporate web sites, B2B portals, and intranet sites for companies including: Starbucks Coffee, Intuit, Disney, Citi Bank, Providian Financial, Motorola, Countywide Home Loans, St Jude Medical, UCLA, Perks.com, BizBuyer.com, Radicalmail.com, Agex.com, E-team, Lear Astronics, IDX, Adaptec, Ross Stores, Marconi Astronics, and Alcatel.
Contact Inland Light for more information. 1.800.498.4023